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Copywriting for Beginners: Write Website, Sales and Ad Copy

Copywriting for Beginners: Write Website, Sales and Ad Copy

Write persuasive website, sales page, email and ad copy: reader research, offers, headlines, proof, calls to action and the UK advertising rules. 50 written lessons plus 10 practice downloads.

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Expiry period	Lifetime
Made in	English
Last updated at	Sun Nov 2026
Level	Beginner
Total lectures	60
Total quizzes	10
Total duration	10:45:00 Hours
Total enrolment	0
Number of reviews	0
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Short description	Write persuasive website, sales page, email and ad copy: reader research, offers, headlines, proof, calls to action and the UK advertising rules. 50 written lessons plus 10 practice downloads.
Outcomes	Explain what copywriting is, how it differs from content writing, and how readers move from noticing copy to acting on it Research your reader and gather the words customers use, then turn features into benefits and find an honest point of difference Build a clear offer, a one-sentence value proposition and one main message for each piece of copy Write and choose headlines, opening lines and a skim path that get your copy read Write persuasive body copy with proof, honest answers to doubts and clear calls to action Write home pages, service and product pages, about pages and landing pages Plan and write a sales page and a short launch email sequence that follows the UK email marketing rules Write ad copy for search, social media and print, and compare two versions fairly Edit in passes, gather useful feedback and check every claim, price and review against the UK advertising rules Take a client brief, price your work, handle feedback, agree terms in writing and start a portfolio
Requirements	No copywriting experience is needed; you just need to be able to write a clear sentence A business, a job or a practice brief to write for; the course includes practice briefs for made-up businesses A computer, tablet or phone with a word processor or notes app for drafting A way to open PDF files; a printer is useful for the worksheets but not essential