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Facebook for Small Businesses: Pages, Groups and Local Customers

Facebook for Small Businesses: Pages, Groups and Local Customers

Set up a Facebook Page, write posts local people want to read, use local groups, answer messages and reviews and follow UK rules, without paying for ads. 50 written lessons plus 10 practice downloads.

£29.99

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Has discount
Expiry period Lifetime
Made in English
Last updated at Wed Oct 2026
Level
Beginner
Total lectures 60
Total quizzes 0
Total duration 10:54:00 Hours
Total enrolment 0
Number of reviews 0
Avg rating
Short description Set up a Facebook Page, write posts local people want to read, use local groups, answer messages and reviews and follow UK rules, without paying for ads. 50 written lessons plus 10 practice downloads.
Outcomes
  • Set goals for Facebook that link to your business, and write a plan on a page you can keep in a busy week
  • Set up a Facebook Page properly, with the right details, hours, action button, two-factor authentication and access for helpers
  • Plan content with themes, a weekly rhythm, a local calendar and a monthly content calendar
  • Write clear local posts in your own voice, with one point and one next step, and reuse post templates in busy weeks
  • Take clear phone photos and short videos, with permission from anyone who appears, captions and alt text
  • Take part in local groups honestly, and start and moderate a community group of your own
  • Reply to messages, comments and recommendations promptly, handle criticism calmly and look after customers' data
  • Run events and fair giveaways, reach more local people without ads, and follow the CAP Code, copyright and fake review rules
  • Measure what matters with insights and a till tally, spot scams and hacked accounts, and keep a weekly routine going
Requirements
  • No social media marketing experience is needed
  • A personal Facebook account, or willingness to create one, and a phone that takes photos and video
  • A business, club, charity group or service you want to promote locally, or one you're planning
  • A PDF reader, a text editor and a spreadsheet app for the practice files

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