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Google Analytics 4 for Beginners: Understand Your Website Visitors

Google Analytics 4 for Beginners: Understand Your Website Visitors

Set up Google Analytics 4 properly, handle UK cookie consent, read the reports that matter, track key events and write a monthly report people trust. 50 written lessons plus 10 practice downloads.

£34.99

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Expiry period	Lifetime
Made in	English
Last updated at	Sun Oct 2026
Level	Beginner
Total lectures	60
Total quizzes	10
Total duration	11:20:00 Hours
Total enrolment	0
Number of reviews	0
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Short description	Set up Google Analytics 4 properly, handle UK cookie consent, read the reports that matter, track key events and write a monthly report people trust. 50 written lessons plus 10 practice downloads.
Outcomes	Write a measurement plan that links your website's key actions to the decisions they help with Set up or tidy a GA4 property: account control, time zone, data stream, Google tag, data retention, internal traffic and access Decide between consent and the analytics exception, check a cookie banner against the ICO's guidance and understand Consent Mode Find your way round GA4's reports, compare periods fairly and choose the right dimensions and metrics for a question Explain where visitors come from using channels, source and medium, tagged campaign links and Search Console Create and mark key events from thank-you pages, measure enquiries and phone clicks properly, and check shop purchases Use funnel and path explorations, segments and audiences to answer specific questions Produce an honest one-page monthly report, keep a change log, explain mismatched numbers and judge website changes fairly
Requirements	No analytics experience needed. The course explains every term as it goes A website you work on helps, with or without access to its GA4 property, but you can follow along using the fictional examples and data A computer with a spreadsheet program and a PDF reader for the practice files