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Influencer Marketing for Small Businesses: Find, Brief and Work with Creators (and Stay Within UK Ad Rules)

Influencer Marketing for Small Businesses: Find, Brief and Work with Creators (and Stay Within UK Ad Rules)

Find, vet, brief and pay creators for your small business, label every post the UK way, and measure what each creator really brings in.

£34.99

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Has discount
Expiry period	Lifetime
Made in	English
Last updated at	Tue Nov 2026
Level	Beginner
Total lectures	60
Total quizzes	10
Total duration	10:55:00 Hours
Total enrolment	0
Number of reviews	0
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Short description	Find, vet, brief and pay creators for your small business, label every post the UK way, and measure what each creator really brings in.
Outcomes	Explain what influencer marketing is, when it suits a small business, and how nano, micro and larger accounts differ Set a clear goal with five parts, choose what to measure before anyone posts, and build a budget that includes the costs people forget Find creators close to home, check their audience and comments, spot signs of bought followers and score them on a vetting scorecard Write outreach messages and follow-ups, talk about fees, and choose between gifting, paid posts and affiliate deals Write a one-page creative brief and agree deliverables, dates, payment, usage rights, approval and cancellation in writing Apply UK ad rules for brands: when creator content is an ad, why gifts count, labelling with Ad at the start, and checking posts Keep claims true, avoid fake and cherry-picked reviews, give clear feedback and protect the creator's own voice Reuse customer content with permission, run a free prize draw properly and handle personal data with care Track each creator with their own code and link, work out cost per order and cost per click, and write a one-page review Plan a full creator campaign for a small business, from goal and budget to brief, agreement, disclosure plan and tracking sheet
Requirements	No marketing experience is needed; just a small business, or a role helping one, with products or a service to promote A computer, tablet or phone with an internet connection, and a way to open PDF files and a spreadsheet A small budget you could afford to lose, and a few hours a month for a campaign and the short exercises The course is based on UK rules and isn't legal, tax or financial advice