Course description

You make things people love. Etsy can put them in front of buyers all over the UK, but a shop that sells takes more than uploading a few photos. This course walks you through every part of it, from choosing a shop name to pricing that leaves you a real profit after Etsy's fees, photos that stand out, listings buyers can find, and the UK tax and consumer rules you need to know.

It's a full course, not a quick tour. There are 10 sections and 50 written lessons, and every lesson ends with a practical task for your own shop. You follow a printmaker in Cumbria through her first eight months on Etsy: her first sale, a price rise that worked, new thumbnails, rewritten titles, her first ads and the Star Seller badge. Every section has a worksheet, answers, a cheat sheet and ready-made templates and spreadsheets.

What you'll learn

• Getting started: whether Etsy suits what you make, how it works, and the UK basics for small sellers.
• Your shop: shop name, settings, payments, postage profiles and shop policies that follow UK consumer law.
• Pricing: costing materials and time, Etsy's fees explained, a pricing formula, postage, sales and wholesale.
• Photos and listings: a simple home photo set-up, thumbnails, keyword research, titles, tags and descriptions.
• Orders: dispatch, packaging, messages, custom orders, problems, reviews and the Star Seller badge.
• Marketing and numbers: Etsy Ads, Offsite Ads, coupons, social media, seasonal planning, stats and bookkeeping.
• Rules and growth: the trading allowance and Self Assessment, product safety, copyright, selling abroad and keeping your shop safe.

Who it's for

UK makers, crafters and artists who are new to Etsy or whose shop isn't selling yet. Rootlet is independent of Etsy. The course ends with a final project: your own launch plan, a shop audit and a 90-day checklist.

What will I learn?

• Decide whether Etsy suits what you make, and plan your shop before you open
• Set up your shop, payments, postage profiles and UK-compliant shop policies
• Price every product to cover materials, your time, Etsy's fees and postage, with profit left over
• Take clear product photos at home and choose thumbnails that stand out
• Research the words buyers use and write titles, tags and descriptions that help them find you
• Handle orders, packaging, messages, problems and reviews, and work towards the Star Seller badge
• Use Etsy Ads, Offsite Ads, sales and social media without wasting money
• Keep records, understand the trading allowance and Self Assessment, and follow product safety and copyright rules

Frequently asked questions